Insights
Notes on being understood.
Occasional writing on communications, media and the gap between good work and public understanding of it.
Why brilliant experts freeze in interviews
The people who know the most often perform the worst on camera. Why expertise works against you in an interview, and the habits that fix it.
ReadThe curse of knowledge
The person who understands something best is often the worst at explaining it. Why that happens, and what to do about it when the work matters.
ReadOne sentence to a journalist
A journalist decides whether your research is a story in about one sentence. How to compress the significance without overstating it.
ReadLeaders and experts are different briefs
Coaching a senior leader for an interview is not the same as coaching a subject-matter expert. Same interview, different person, different preparation.
ReadThe interview you should not do
Sometimes the smartest media move is to say no. Knowing which stories to decline is the judgement that separates counsel from publicity.
ReadBeing right is not the same as being heard
Organisations keep assuming good evidence speaks for itself. It never has, and the assumption costs more than the communications budget it saves.
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